Midas

Create a multi-page website for the agency from scratch.

The client asked for a very bold design without heavy images, animation or video, and with many colors that still don’t feel childish.

• Maximally bold design with no heavy images, animation or video
• Many colors, without drifting into a childish look
• No heavy pages or slow-loading elements
• Each page answers one specific question and lets the user take the needed action without extra clicks, scrolls or waiting
• The first screen takes at most 70–75% of the viewport; the rest shows the next screen, so it’s clear there is more to scroll

• Lots of text and almost no images. The task was to present that much text in an interesting way.
• The client had almost no ready copy, so we worked from placeholder text and wrote most of it ourselves.

• 3D instead of photos. No images, animation or video. Interesting 3D objects break up the text.
• One accent color. It’s used in headings and key elements. Secondary colors appear in some cards, 3D objects and small details.
• No long blocks. Nothing takes more than one screen, so pages stay easy to scan.

1. Studying the target audience
2. Competitor analysis
3. Functional prototype
4. Searching for references
5. Developing the visual concept
6. Responsive design for tablet and mobile
7. UI kit

• Multi-page website design
• Responsive layouts for desktop, tablet and mobile
• UI kit
• Copy for the pages

After the redesign, the website’s conversion rate grew by 5%. Every page now answers one question and leads to one action, so visitors get to what they need without extra clicks or waiting.

The large volume of text reads easily thanks to 3D accents and a clear color system, and the pages stay light and fast to load.

See the full project on Behance