How Long Does It Take to Design a Website?
A simple landing page usually takes 2–3 weeks. A multi-page business website takes about 1–2 months. A large website or online store can take 2–4 months or more. These timelines include research, design, revisions and approvals — development can add a few more weeks.
The biggest factor isn't the designer's speed. It's how clear the goals are and how quickly decisions get made.
Typical timelines by website type
| Website type | Design time | What it usually includes |
|---|---|---|
| Landing page | 2–3 weeks | One page: offer, benefits, cases, contact form |
| Business website | 4–6 weeks | 5–10 pages: home, about, services, cases, contacts |
| Online store | 6–10 weeks | Catalog, product pages, cart, checkout |
| Large website or platform | 2–4+ months | Many page types, accounts, complex logic |
If you also need a new brand identity, add about 2–4 weeks before the website design starts.
The stages of website design
1. Brief and research (a few days to 1 week)
Getting to know your business, audience, goals and competitors. This stage decides whether the site will feel like you or like a template.
2. Moodboard and visual concept (about 1 week)
References and the key screen — usually the first screen of the homepage. You approve the direction before the rest is designed.
3. Design of all pages (1–4 weeks)
The full design based on the approved concept: every page, block and element.
4. Mobile and tablet versions (a few days to 1 week)
Most visitors come from phones, so this step is not optional.
5. Revisions (a few days to 1 week)
Usually 2–3 rounds of feedback and changes.
6. Development and launch (1–4+ weeks)
Building the site on a platform or in code, testing it and going live. This depends a lot on the platform and the complexity.
What slows a website project down
- No content. Texts and photos that arrive late are the #1 reason projects stall.
- Unclear goals. "Make it modern" without knowing who the site is for leads to many rounds of guessing.
- Slow feedback. Every week of waiting for approval is a week added to the deadline.
- Too many decision-makers. When five people approve every screen, the project moves at the speed of the slowest one.
- Changing scope. Adding new pages or features halfway through resets part of the work.
- Skipping the concept stage. It seems faster, but redoing a finished design takes much longer.
How to launch your website faster
- Prepare your content early — texts, photos, logos, product info.
- Collect references — sites you like and don't like, with a line on why.
- Choose one decision-maker who gives final feedback.
- Reply to feedback requests within 1–2 days.
- Start with what matters most. A strong landing page now is better than a perfect 20-page site in six months. You can add pages later.
How long it takes at lunö
| Project | Timeline |
|---|---|
| Landing page | 2–3 weeks |
| Corporate website | 1–1.5 months |
| Brand identity | from 2 weeks |
| Development | from 2 weeks |
These timelines include approvals. We share a clear schedule before we start and keep you updated at every stage.
And we put money on it: if a delay on our side pushes the project more than 20% past the agreed timeline, you get 20% off your next order.
Need a website soon? Tell us about your project and we'll send you a realistic timeline — or get a free 15-minute video review of your current site.
